Brand Positioning & Competitive Advantage

Positioning Science is the most powerful strategy in any marketer’s toolkit by far. The Positioning Blueprint is for agencies, brand owners, consultants, and marketers in every niche.

Positioning is the science behind every leading brand in every category. It’s the reason why EVERY leader in their category IS the leader in that category.

Positioning is how you control consumer and client buying "decisions" about your brand, agency, or service in your favor and away from your competitors.

Positioning is the FIRST step in creating any brand and all messaging and marketing, across all channels.

You must create your Positioning Platform FIRST, and then you can effectively craft all of your branding elements and messages.

As the creator of The Positioning Matrix – the world’s first mathematical model for creating a brand’s positioning platform – I literally ‘wrote the book’ on competitive advantage strategy.

The Positioning Blueprint will teach you to take massive market share away from your competitors, totally dominate your category, and explode your revenue.