Getting Started With Facebook Ads

Facebook can be a valuable channel for lead generation, eCommerce, and just about everything else marketing-related.

In this course, you'll learn how to structure your campaigns successfully, keep things consistent, and scale.

Topics

• Use Facebook's Standard Event Tool effectively
• How to structure your Campaign for CBO
• Employ microbidding to scale horizontally
• Manual Bidding and A/B Testing
• Ensure all conversions are reported back