Most Brands - Even Big Ones - Don't Have An Intentional Email Content Marketing Strategy
Picking up bits and pieces of tactics from different sources and executing on them isn't quite as effective as having a deliberately thought out, integrated strategy.
Whether you're a seasoned pro, and are looking for a refresher; or dipping your toes into email, this framework will help:
- See how email marketing fits into your omni-channel marketing strategy
- Understand how it ties to your business KPIs
- Figure out what types of content to send via email
- And it's impact on said KPIs
This framework is decidedly incomplete, yet comprehensive enough for you to make deliberate decisions going forward into Q1, 2024.
